Slightly Mad Studios is an independent British video game company headquartered in London, England. On 12 January 2009, the company acquired the business and assets of Blimey! Games. In September 2009, Slightly Mad Studios released Need for Speed: Shift with Electronic Arts. Slightly Mad was ranked as the 17th most successful developer in the Develop 100 list for 2010. Currently, Slightly Mad Studios is developing a community-based racing simulator known as Project CARS.This title is being developed using community-based development, pre-alpha testing, and funding, in an attempt to bypass normal publishing costs. This is planned to be the first title of a series of similarly-developed games, and the process will be known as World of Mass Development, or WMD.