We know what you're thinking: "Who the heck are we? What is this all about? Why aren't you saying more?" And you're right, we need to say a little more about what it is we're creating.
So what is Magic Leap?
Magic Leap is an idea.
An idea that computing should be shaped and forged to work for us: our life, our physiology, our connected relationships. That exploring human creativity is as great an adventure as exploring space.
It's an idea based in the belief that people should not have to choose between technology or safety, technology or privacy, the virtual world or the real world.
This belief was born from two simple observations:
- That current technologies we use to access the digital world limit, or even take us away, from the real world.
- That the future of computing should be derived from respecting human biology, physiology, creativity, and community. Why can't computing feel completely natural?
With our founding principles our team dug deep into the physics of the visual world, and dug deep into the physics and processes of our visual and sensory perception. We created something new. We call it a Dynamic Digitized Lightfield Signal™ (you can call it a Digital Lightfield™). It is biomimetic, meaning it respects how we function naturally as humans (we are humans after all, not machines).
In time, we began adding a number of other technologies to our Digital Lightfield: hardware, software, sensors, core processors, and a few things that just need to remain a mystery. The result of this combination enabled our technology to deliver experiences that are so unique, so unexpected, so never-been-seen-before, they can only be described as magical.
We are building a world-class team of experience developers, and are reaching out to application wizards, game developers, story-tellers, musicians, and artists who are motivated by just wanting to make cool stuff.
It is all coming together in a pretty awesome way. And we hope to share it with you very soon.
So now what?
We'll be sharing more information with you in the weeks and months ahead - so stay tuned. In the meantime, thank you for your interest in Magic Leap. We can't wait to show you what we've been up to…
In the meantime, check out our blog.