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We know what you're thinking: "Who the heck are we? What is this all about? Why aren't you saying more?" And you're right, we need to say a little more about what it is we're creating.

So what is Magic Leap?

Magic Leap is an idea.

An idea that computing should be shaped and forged to work for us: our life, our physiology, our connected relationships. That exploring human creativity is as great an adventure as exploring space.

It's an idea based in the belief that people should not have to choose between technology or safety, technology or privacy, the virtual world or the real world.

This belief was born from two simple observations:

  1. That current technologies we use to access the digital world limit, or even take us away, from the real world.
  2. That the future of computing should be derived from respecting human biology, physiology, creativity, and community. Why can't computing feel completely natural?

With our founding principles our team dug deep into the physics of the visual world, and dug deep into the physics and processes of our visual and sensory perception. We created something new. We call it a Dynamic Digitized Lightfield Signal™ (you can call it a Digital Lightfield™). It is biomimetic, meaning it respects how we function naturally as humans (we are humans after all, not machines).

In time, we began adding a number of other technologies to our Digital Lightfield: hardware, software, sensors, core processors, and a few things that just need to remain a mystery. The result of this combination enabled our technology to deliver experiences that are so unique, so unexpected, so never-been-seen-before, they can only be described as magical.

We are building a world-class team of experience developers, and are reaching out to application wizards, game developers, story-tellers, musicians, and artists who are motivated by just wanting to make cool stuff.

It is all coming together in a pretty awesome way. And we hope to share it with you very soon.

So now what?

We'll be sharing more information with you in the weeks and months ahead - so stay tuned. In the meantime, thank you for your interest in Magic Leap. We can't wait to show you what we've been up to…

In the meantime, check out our blog.

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Magic Leap

Magic Leap

Magic Leap Headset

Using our Dynamic Digitized Lightfield Signal™, imagine being able to generate images indistinguishable from real objects and then being able to place...

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Latest posts from @magicleap

We’re excited that Magic Leap 2 is available in Europe. Learn more about how to provide your workforce with the ind… T.co

Jul 11 2023

RT @MercedesBenz: The Mercedes-Benz design team used augmented reality (AR) to create a visionary user experience for the premiere of… T.co

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RT @SFBJNews: In our latest Executive Profile, read how the CEO of one of South Florida's largest tech companies began her career… T.co

Jun 30 2023

Our CEO, @PeggyJ, chatted with @YahooFinance about the challenges of returning to the office: "There is some expect… T.co

Jun 28 2023

Hear our Chief Transformation Officer Daniel Diez talk with @ArborXR about how #AR is changing the way enterprise o… T.co

Jun 27 2023

AR is transforming the OR. The first clinical case with @sentiarco and Magic Leap took place at @MassGenBrigham a f… T.co

Jun 22 2023

It's official. #AR cars are here. See how @MercedesBenz 2023 Vision One-Eleven is the first step towards a new kind… T.co

Jun 20 2023

RT @VivaTech: "This type of technology is going to give us back our real-world view" - @PeggyJ, CEO @magicleap - Live at… T.co

Jun 16 2023

RT @VivaTech: 🎤 @PeggyJ, CEO @magicleap & Sid Odedra, Head of UX/UI Design @AudiOfficial are at #VivaTech! We're revving up the… T.co

Jun 15 2023

So exciting to see our tech being used to power unique artistic experiences. With KAGAMI, @TinDrumIO and Ryuichi Sa… T.co

Jun 14 2023

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