Bandai and NAMCO have both fundamentally been entertainment companies. By combining and enhancing Bandai's expertise in character merchandizing and NAMCO's creative strengths through the new NAMCO BANDAI Games, we will provide a new level of sophistication in entertainment.
NAMCO BANDAI Games' mission is to inspire people around the world and help them enjoy their time to the fullest. NAMCO BANDAI Games will unrelentingly seek out and take on new challenges as it aims to become the world's most admired videogame maker.
To play is human
The 21st century will be an era of spirituality
Greater added values are attained as industrial activities advance to a higher level of industrialization
NAMCO BANDAI Games exists to:
Inspire people around the world and help them enjoy time to the fullest through play
"NAMCO BANDAI Games will become the world's most admired videogame maker, capable of consistently supplying games that deliver happiness, fun and satisfaction."
Only supply products that deliver real customer satisfaction
Continually aim to create genre-breaking products
Work to offer more chances to enjoy videogames (multi-content approach)
Work to enhance the gameplay experience (media-mix approach)
Actively supply products to overseas customers